Our adventure began in 1978, at a very exciting time full of dramatic changes, when women aspired to dress in a more free and casual way. And so, Pennyblack’s very first clothing collections debuted, with easy-to-wear items full of fresh, dynamic style. Today, Pennyblack continues to create collections full of dynamic and functional items that meet the needs of trend-setting women in today’s fast-paced modern world.

To celebrate its 40th anniversary, Pennyblack has created a special parka: The limited-edition PBFORTY is made in Italy, with only 500 available. An iconic item throughout the brand’s history, this celebratory parka jacket is truly innovative in its use of materials, including red paint coating and Sherpa fabric with Prince of Wales-style details. From September, this item will be available online at and in specially selected stores.